Reinforce your brand’s promise at each point of customer contact. Develop brand messaging (including an elevator speech).
Discover what motivates your customers and what could cause them to choose your brand over your competitor’s brands. Here are a few Key Components to creating brand strategy: Identify or define your most important customers. Before you build a new online destination, you need to build strategy around what your customer really needs and where else they’ll be hanging out. That’s not easy to do, but if you have a brand strategy, the quest to solve this problem becomes tangible.
Your brand no longer needs to convey brand essence in every customer interaction, but rather become part of their life, their friends’ lives, the communities they know, places they go and things they love. Brand Strategy Websites matter, and your website is part of the conversation, but the business/brand strategy matters more. That’s a lot of work for a site, and this is only a partial list.
